Blogging falls within the category of Social Media Marketing, because most blogging platforms are tailored to social interactions within a wider community of bloggers and readers. Blogging has the following social characteristics:
- Readers can comment on posts and show approval or disapproval though varieties of ‘like’ and ‘dislike’ buttons.
- Readers can share posts via their social media platforms.
- Bloggers can syndicate their blog content via Twitter, Facebook, Google+ and other social networks.
In addition to these social features, blogging is an effective way to meet many of your marketing goals, such as community building and engagement, brand awareness, online reputation management and search engine optimization.
So what would you say makes Blogging Social?